Parents Looking For Screen Alternatives Fuel Toys And Games Growth

Traditional toys and games are projected to grow from $111.4 billion in 2026 to $225.8 billion by 2036, according to research firm FMI, with a 7.3% consolidated annual growth rate (CAGR) fueled by demand for hands-on, screen-light play and products that support learning and development. Board games lead the category with about a 42% share, while online retail accounts for roughly 38% of sales, as parents compare age fit, features and reviews before buying. FMI says the Asia-Pacific, North America and Europe will remain key growth regions, with China, India, Brazil, the United States and Germany among the fastest-growing markets.

While online retail commands the largest share of distribution, hobby and toy specialty retailers and department stores maintain relevance through in-store demonstrations and experiential purchase environments, while institutional procurement programs represent an expanding supplemental channel.

Growth is supported by rising parental concern over screen exposure, stronger curriculum integration of educational toys, and sustained cross-generational purchasing patterns spanning children, parents, and extended families. Even as digital entertainment and mobile gaming intensify competition, manufacturers are reinforcing demand by positioning traditional toys as tools that support cognitive development, skill-building, and structured family interaction.