Hasbro Opens Georgia Distribution Hub

Hasbro has expanded its U.S. supply chain by opening a new 600,000-square-foot distribution center in Midway, Georgia, to improve speed and efficiency across both retail and direct-to-consumer 
channels.

The facility — Hasbro’s first fully developed, leased and branded warehouse in the U.S. — is located in Liberty County, less than an hour from the Port of Savannah. It will play a central role in the company’s North American logistics network, complementing existing operations in California and Illinois.
Company officials said the site is expected to handle roughly a quarter of Hasbro’s U.S. distribution volume while enhancing 
omni-channel fulfillment capabilities.

“By opening our first company-leased U.S. distribution center, we’re expanding our supply chain capabilities to deliver products faster and more efficiently,” said Stephanie Beal, chief supply chain officer at Hasbro.
For retailers, the investment signals continued focus on faster replenishment, improved inventory flow and stronger support for both in-store and e-commerce demand.